studying user routines
Key insights were gained by talking to medicine consumers about their daily routines. During this user research, three themes emerged. These included people who spend more time indoors, those who are on-the-go, and those who need special care. These three types of user groups have varying needs and interact with their medication differently. But many of the existing medicine adherence products are not mindful of these distinctions and consequently are one type fits all solutions.
Moreover, critical insights about chronic ailments and longterm medicine regimens was acquired. Finally, I uncovered critical points of users' interaction with medicine in order to begin ideating product designs.